Jan Amtrup Digital Advisor
I’m a Danish digital advisor and educator with more than 28 years of experience helping companies build online systems they truly understand — and can maintain long after the project ends.
I’ve lived and worked in several countries, and for many years now in Spain, where I’m based today. My career began in marketing and business, and grew naturally into web development, digital media, and online strategy by building systems myself and learning through practice.
Over the years, I’ve worked with advertising agencies, my own companies, and more than a thousand clients across multiple countries. In recent years, agencies have also asked me to design and produce client systems under their own brands.
Teaching has always been a central part of my work. I’ve taught websites, SEO, social media, and digital strategy in business schools, in classrooms, and through structured online learning — helping companies take ownership of their digital platforms instead of outsourcing what they should understand.
Today, my focus is on building sustainable digital systems, guiding professionals through learning, and advising companies before critical decisions are made.
I believe in understanding before execution, ownership before outsourcing, and systems that are built to last.
Common Questions — Clear Answers
I have worked with digital systems, online media and platforms for more than 28 years.
I have built and operated news sites, content platforms, business systems and international projects — both as founder, editor, developer and advisor.
This is not theory for me.
It is practical experience from building and running real systems over decades.
In practice, I am a combination of all three.
Sometimes I design and build systems.
Sometimes I guide decisions and architecture.
Sometimes I teach clients how to own and control what is built.
The role always depends on what creates the strongest long-term result for you.
Because I have seen what happens when businesses lose control of their own systems.
Dependence on agencies, platforms or undocumented setups often becomes expensive, fragile and limiting.
My goal is simple:
You should understand what you own — and be able to evolve it without being locked in.
I mainly work with:
founders and business owners
professionals building serious online systems
companies who want long-term structure instead of quick fixes
Often with people who are experienced — but tired of complexity, unclear advice and short-term solutions.
Always with a conversation.
We look at:
your current setup
your goals
your constraints
and your level of involvement
Then we decide together what makes sense — before any solution is chosen.
Some of my statistics the last 28 years
1.425
213
18.365.200
